â€œDeccoâ€� Arrives in Pattaya

November 13, 2013

The first big centre of high-end home accessories, trading as “Decco” is opening their 3,000-square metre ‘mega-store’ on 30th November in South Pattaya.

PATTAYA – November 11, 2013 [PDN]: At 14:00 in the new “Decco” furniture centre, (near Muang Pattaya-7 School), Mr. Kittipong Sumanon, the Executive Director of Home Products Trading Co. Ltd, stated that his company is the leader of the high-end furniture business, under the brand name of “Decco.” He revealed that “Decco ” are large high-end home products stores, that focus on modern lifestyles with a difference. The deciding factor for the company coming from overseas to Pattaya was that investors believed that there was a large potential of market here, because the residents, (both Thai and foreigners), have high purchasing power. Also the real estate, home furnishings, hotel business and housing development markets have created a demand that is soaring upwards continuously.

Home Product Trading Co. Ltd. is the importer of high-end home ‘décor’ products and will launch its first centre for home products under the brand ” Decco ” in Pattaya on an area of 5-rais (3,000-square metres), to meet the soaring demand of high end home decoration for condominium and housing development. They plan to continuously to open, and the company showed their prominent sales point in the variety of products, highlighting unique designs with reasonable prices. This will meet the needs of customers who dare to be different, to satisfy Thais, foreigners or overseas property entrepreneurs, as “Decco” aim to be the leaders in Pattaya, with a grand opening on November 30th 2013.

The company sees a great opportunity in the high-end home decor and accessories business in Pattaya, which still has gaps and needs at a high rate, if compared with the competition in the market, with products that do not focus on design is so much. Mr. Kittipong Sumanon went on to say, – “We place emphasis on creative design and innovative ideas that can be adapted to fit every different lifestyle with alternatives for customers who “Dare to be Different” and we offer over 5,000 products to choose from.”

Mr. Weerayuth Thananankool, the Executive Director of Home Product Trading Co. Ltd, said that the pattern for the first home products centre trading as “Decco ” in Pattaya, is a stand alone store located on Sukhumvit Road, South Pattaya, (opposite ‘Macro Pattaya’). The huge floor area of over 5-rais, (3,000-square meters) has a sales space of 2,400-square meters plus a storage area of 600-square meters. The sales area is divided into five separate shopping zones; – Doors and Frames; LED & Lighting; Bathroom; Floor and Wall Decoration; plus the presentation of Furniture and Home Décor. The product presentation is the key to success for generating sales and he revealed that they focus on displaying products in the form of model rooms. By bringing specifically selected new products in many styles, such as ‘Door & Frame’ styles, model ‘Bathrooms’ etc, this created a focus on specific areas in a home. These scenarios evolve by carefully selecting the materials and furnishings to represent a fully decorated house, which inspires the customers to see the things more clearly, rather than just only showing them pictures in catalogue.

For marketing strategies to build the brand awareness, the “Decco” company will use ‘Integrated Marketing Communication’ to create awareness among targeted consumer groups . The company aims to be the leading home decor seller with a variety of styles, that will be popular in Pattaya, and the company will hold the grand opening ceremony on November 30th 2013. There will celebrities from various places to promote the official launch and there is a promotion for the new customers of “Decco” right from the first day if they purchase and reach certain conditions . They can get gift cards worth up to 10,000 baht, with a coupon to compete for various prizes or rewards, including some iPhone-5, gold wrist-laces, plus a lot of other gifts and when they spend over 1,000 baht, they will be in a big prizes draw on Saturday November 30th 2013.