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davidge

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Neo Pattaya: Popular resort undergoes rebrand - focus on "High Quality, High Value, High Spending"

 

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Image: Manager

 

Manager reported that Pattaya is now completely rebranding itself for the tourist season and the year ahead in these much changed Covid-19 times.

 

The TAT and City Hall along with tourism businesses have agreed on a completely new approach.

 

Out has gone the old name - Pattaya is no more.

 

Now is the new name : NEO PATTAYA!

 

And it comes with the all important hashtag in Thai (as most of the tourists are expected to be in 2021):

 

#Pattaya mai maa daay ngai or #How on earth can't you come!

 

It looks like it's out with the sleaze and in with wholesome, natural, educational, high quality values, notes Thaivisa.

 

Indeed "High" was the buzzword after Pattaya's mayor, the TAT reps, business leaders and a beauty Queen all had their pictures taken in front of a backdrop of "Fat Coco" (a popular beach club in the resort).

 

Neo Pattaya is no longer about seedy bars and nightlife. 

 

Now the focus is on the economy, society, environment and culture. It's not just about the fun either - it's about being safe and clean in these pandemic times. 

 

The main buzzword was "Go High" though this was accompanied by "High Quality" "High Value" "High Spending" and "High Experience".

 

The participants seemed "heady" with all the highs!

 

These lofty ideals would be accomplished with activities like taking yachts to "hidden islands" with sea based enjoyment for all along the lines of picnics, sea flyer, paddle board and floating ocean pools. 

 

And of course Neo Pattaya is a family resort where the kids' needs are paramount so zoos and animal shows were stressed with the excitement of Go Karts and Bungy Jumping.

 

Not to mention the many events that Pattaya has become famous for such as this weekend's music festival and the new year countdown.

 

Targets now seem to be high spending Thais rather than yesteryear's focus on and acceptance of westerners in singlets, notes Thaivisa.

 

And they want more and more FIT tourists - Fully Independent Travellers. 

 

It appears that the drive towards the EEC or Eastern Economic Corridor expansion is heralding the end of the old Pattaya. 

"Life is what happens to you while you're busy making other plans."

 

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I read that this morning on Thaivisa . It’s nice to get a laugh with the first coffee of the day ... especially from the feedback comments. I’m going to go for sex addiction counselling so I can be ready to comply with the Neo Pattaya culture when... if ... I return . Better than watching The Twilight Zone.

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15 hours ago, davidge said:

#How on earth can't you come!

With modified spelling, maybe the motto is appropriate for pattaya ?

A certain country once used "Where the Bloody Hell are You? in a tourism advertisement and that didn't go down well in some countries.

 

Edited by Zeb
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On 12/12/2020 at 20:41, Zeb said:

With modified spelling, maybe the motto is appropriate for pattaya ?

A certain country once used "Where the Bloody Hell are You? in a tourism advertisement and that didn't go down well in some countries.

 

Ha! I remember that one, and the pre-movie star Paul Hogan one's back in the 1980's. Showed them a lot in the U.S.

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